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In today’s fast-paced and ever-evolving job market, it has become essential for the workforce to have digital skills and knowledge in order to succeed. Regardless of the industry or job role, digital literacy has become a critical aspect of most modern-day professions.

A graphic designer is someone who uses art and technology to create visual concepts for various projects, such as advertisements, branding, websites, and publications. They combine images and layouts to communicate messages or evoke emotions through their designs..

A data analyst interprets and analyzes complex data to provide insights for decision-making.They use statistical techniques and data visualisation ,tools to uncover patterns and trends. Data analysts play a crucial role in optimising processes and informing organisational decisions.

Proficiency in databases, programming, and statistical tools is essential for their work.

A Digital Marketer promotes products, services, or brands through online channels to reach target audiences and drive traffic. They develop marketing strategies, create content, manage SEO, run social media and paid advertising campaigns, and analyze performance using tools like Google Analytics. Their key skills include creativity, analytical ability, technical proficiency, and strong communication. They aim to increase engagement, generate leads, and improve conversion rates. Adaptability and continuous learning are essential to stay updated with digital trends.